One example within the music video of racial stereotypes being subverted is shown in the prelude when Kendrick and his fellow ‘Black Hippy’ music collective members are in a car as the camera pans to the driver’s seat where Kendrick is sitting as he performs a short freestyle before ‘Alright’ begins.
However Kendrick subverts these common characteristics in order to challenge racism in the United States of America and the Hip Hop genre in general. The music video for ‘Alright’ features large crowds of African-American men dancing, violence, guns and white police officers, all characteristics of a typical Hip Hop music video. The video contains many characteristics of the Hip Hop genre, combining some classic Hip Hop music video conventions with contemporary Hip Hop conventions and ideas that challenge the stereotypical Hip Hop video. Amongst various awards and accolades he has accumulated, Tilley’s music video for Kendrick’s ‘Alright’ was Grammy nominated, one of the most prestigious awards within the music industry. Tilley is a well known and critically acclaimed music video director who has worked with various popular artists and performers throughout his career such as Justin Bieber, Rita Ora, 50 Cent and many more. The music video for Kendrick Lamar’s song ‘Alright’ was directed by Colin Tilley.
0 kommentar(er)
